BtoB Marketing and Advertising

It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?

In this paper we will make the case for three possible ...Read More

It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?

In this paper we will make the case for three possible changes in your thinking:

• Sales and marketing organizations are better served by spending marginally less on lead generation and more on the process of lead management.

• All sales leads are not created equal — identifying “sales-ready” leads is a critical step in the lead generation and management process.

• Leads that are not sales-ready today can be nurtured and cultivated to be sales-ready in the future.

B2B marketing communications is a unique beast that requires a particular strategy to successfully conquer. In order to be effective in the B2B market, a firm must have comprehensive knowledge of the ...Read More

B2B marketing communications is a unique beast that requires a particular strategy to successfully conquer. In order to be effective in the B2B market, a firm must have comprehensive knowledge of the three main processes that are involved in B2B communications; marketing, selling, and buying.

Uncover six tips for effective business to business marketing communications and how they can help enhance the productivity of your firm through proper management of the three main processes of B2B communications.

Online marketers are forced to sign onto disparate affiliate network reporting systems frequently throughout the day in order to access critical advertising performance data. In most cases, this data is ...Read More

Online marketers are forced to sign onto disparate affiliate network reporting systems frequently throughout the day in order to access critical advertising performance data. In most cases, this data is static and the report interface is not customizable. Marketers managing multiple advertising campaigns find the process time consuming, tedious and inefficient. This results in marketers spending more time logging in and tracking data than making performance enhancing adjustments to their campaigns.