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Why is Business-to-Business Marketing Special? Is b-to-b marketing really all that different to b-to-c marketing? This paper outlines 10 key factors unique to b2b marketing which are of crucial relevance when implementing...Read More By: B2B International USA Inc Published Date: 3/11/2010


Pricing Research - What Do Our Customers Value? Finding the right price is a judgment many b2b marketers get badly wrong. This paper explains how pricing research can measure how people value your offering, thus showing the...Read More By: B2B International USA Inc Published Date: 3/11/2010

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Interactive Marketing Services Web, Multimedia, CME, Search


Technology Advertising Agency. Public Relations Firm.

About GlobalSpec:

The engineering community regularly uses GlobalSpec as its number one online destination to locate products and services, learn about suppliers, and access comprehensive technical content on standards, patents, specifications, designs, application notes and more. GlobalSpec's trademarked search technology, SpecSearch, lets users search by detailed product specification the world's largest parametrically searchable database of technical products, components and services, and related industrial catalogs in an online format.

News About GlobalSpec

08/05/2009

Industrial Marketers Cite Customer Acquisition, Lead Generation as Top Marketing Goals