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Manage by Dashboard not by Spreadsheet

By: Applied Cognetics, LLC
Published: 7/9/2010

Online marketers are forced to sign onto disparate affiliate network reporting systems frequently throughout the day in order to access critical advertising performance data. In most cases, this data is static and the report interface is not customizable. Marketers managing multiple advertising campaigns find the process time consuming, tedious and inefficient. This results in marketers spending more time logging in and tracking data than making performance enhancing adjustments to their campaigns.


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