Businesses now operate in a world in which information is more readily and publicly available than ever before. Thanks to the development of the Internet, information on market trends, legislation, customers, suppliers, competitors, distributors, product development and almost every other conceivable topic is available at the click of a mouse. Search engines, online libraries, company websites and other sources provide information in an increasingly plentiful, easy to find, and easy to digest way.
Despite this trend, it is often the most valuable information which cannot be found online. An example of this is competitive intelligence, regarded by most information users as the most difficult type of information to acquire.
Our competitive intelligence solutions are designed to meet your individual competitive intelligence needs. From strategic overviews of the competitive environment through to specific competitor profiles, B2B International can provide you with a solution.
Where do we get our competitive intelligence from?
Typical sources of information used in a competitive intelligence study are described below.
Press analysis
Competitor pricing research
Competitor interviews
Customer interviews
Interviews with suppliers, distributors and other industry players and experts
Company website analysis
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Available from B2B International USA Inc
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When your company is considering making an acquisition, it is essential that you are armed with as much knowledge as possible. Usually, acquisition targets are new to the potential purchaser, making... Read More
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Market research and market intelligence play an important role before, throughout and following the life of a direct mail or advertising campaign. When advertising is at the initial... Read More
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Studies have shown that – on average – around 5% of a company’s stock value derives directly from the company’s image. Companies with a strong image or reputation attract more customers, retain more... Read More
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Using cost-effective market research to lock in customers and lock out the competition In testing economic times such as these, marketers are facing pressures to reduce costs along with... Read More
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Most businesses lose around half of their customers every 5 years. What’s more, attracting a new customer can cost up to twenty times more than retaining an existing customer. Looking at these two... Read More
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It may be obvious, but high employee satisfaction levels reduce the rate of staff churn. Satisfied employees feel they have a ‘voice’ and commit themselves to increasing the productivity and... Read More
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All companies must seek new ways to increase growth and value. Both growth and value can be achieved in four alternative areas (see below). In each of these areas, B2B International... Read More
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Entering a new market is a big decision for any company. Whether by acquisition, establishment of a subsidiary, or through any other means, the investment and level of uncertainty are significant. ... Read More
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As competition intensifies and markets change more quickly than ever, the need for up-to-the minute research and intelligence has never been greater. Market tracking studies identify and... Read More
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In a competitive world, no company can survive without product development. As soon as you release a new or improved product or service onto the market, your competitors are ready and waiting to... Read More
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Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering. A business ...Read MoreDiscover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering.
A business to business marketer faces a quandary when deciding how to price their products and services. If they set the rate too high, the firm will lose valuable market share, if they set the rate too low (as is often the case) their margins will be eaten away.
The marketer who can crack the code and set their price right at the sweet spot where customers feel that they are receiving more value from the product or service than they are relinquishing in the form of money, will be able to capture market share and increase their profits.
The key to finding this ideal price is uncovering which product benefits are most important to your customers and how they value these benefits.
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Discover why branding is such an integral element of a successful B2B marketing campaign. Learn how to measure and regulate your firm’s brand within the B2B market context. Whether a firm is ...Read MoreDiscover why branding is such an integral element of a successful B2B marketing campaign. Learn how to measure and regulate your firm’s brand within the B2B market context.
Whether a firm is business-to-business focused or business-to-consumer focused, true product differentiation depends on the construction of a compelling brand. While this process is somewhat easier for B2C markets, with their generally higher marketing budgets and numerous possible market segment choices, strong branding is just as important for B2B markets.
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