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Products by B2B International USA Inc

Available from: B2B International USA Inc
When your company is considering making an acquisition, it is essential that you are armed with as much knowledge as possible. Usually, acquisition targets are new to the potential purchaser, making...Read More
Available from: B2B International USA Inc
Market research and market intelligence play an important role before, throughout and following the life of a direct mail or advertising campaign.

When advertising is at the initial...Read More
Available from: B2B International USA Inc
Studies have shown that – on average – around 5% of a company’s stock value derives directly from the company’s image. Companies with a strong image or reputation attract more customers, retain more...Read More
Available from: B2B International USA Inc
Businesses now operate in a world in which information is more readily and publicly available than ever before. Thanks to the development of the Internet, information on market trends, legislation,...Read More
Available from: B2B International USA Inc
Using cost-effective market research to lock in customers and lock out the competition

In testing economic times such as these, marketers are facing pressures to reduce costs along with...Read More
Available from: B2B International USA Inc
Most businesses lose around half of their customers every 5 years. What’s more, attracting a new customer can cost up to twenty times more than retaining an existing customer. Looking at these two...Read More
Available from: B2B International USA Inc
It may be obvious, but high employee satisfaction levels reduce the rate of staff churn. Satisfied employees feel they have a ‘voice’ and commit themselves to increasing the productivity and...Read More
Available from: B2B International USA Inc
All companies must seek new ways to increase growth and value. Both growth and value can be achieved in four alternative areas (see below). In each of these areas, B2B International...Read More
Available from: B2B International USA Inc
Entering a new market is a big decision for any company. Whether by acquisition, establishment of a subsidiary, or through any other means, the investment and level of uncertainty are significant. ...Read More
Available from: B2B International USA Inc
As competition intensifies and markets change more quickly than ever, the need for up-to-the minute research and intelligence has never been greater.

Market tracking studies identify and...Read More
Available from: B2B International USA Inc
In a competitive world, no company can survive without product development. As soon as you release a new or improved product or service onto the market, your competitors are ready and waiting to...Read More
Available from: B2B International USA Inc
There are three ways of increasing profits: sell more, cut our costs, or raise existing prices.

Selling more and cutting costs are not easy, but raising prices, in principle, is very easy...Read More
Available from: B2B International USA Inc
Segmentation is at the very heart of marketing. A segment is a group of individuals or companies with a common attribute that causes them to share similar needs. Marketers tailor their products,...Read More
Available from: B2B International USA Inc
B2B International offers Marketing and Market Research training courses which follow the principles of:


Learn > Practice > Apply > Implement

Learn the concept, model or...Read More
Related Research You May Be Interested In
Pricing Research - What Do Our Customers Value?
Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering.

A business ...Read More
Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering.

A business to business marketer faces a quandary when deciding how to price their products and services. If they set the rate too high, the firm will lose valuable market share, if they set the rate too low (as is often the case) their margins will be eaten away.

The marketer who can crack the code and set their price right at the sweet spot where customers feel that they are receiving more value from the product or service than they are relinquishing in the form of money, will be able to capture market share and increase their profits.

The key to finding this ideal price is uncovering which product benefits are most important to your customers and how they value these benefits.
The Importance of Branding in Business-to-Business Markets
Discover why branding is such an integral element of a successful B2B marketing campaign. Learn how to measure and regulate your firm’s brand within the B2B market context.

Whether a firm is ...Read More
Discover why branding is such an integral element of a successful B2B marketing campaign. Learn how to measure and regulate your firm’s brand within the B2B market context.

Whether a firm is business-to-business focused or business-to-consumer focused, true product differentiation depends on the construction of a compelling brand. While this process is somewhat easier for B2C markets, with their generally higher marketing budgets and numerous possible market segment choices, strong branding is just as important for B2B markets.
Why is Business-to-Business Marketing Special?
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a ...Read More
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer.

Though they share the same end goal, to close a sale, business to business marketers face an entirely different challenge than business to consumer marketers. Business buyers are a wholly different breed of animal from the average consumer. As such, B2B buyers require a wholly different marketing and sales approach.

B2B marketers must be able to recognize and cater to the unique specifications of business buyers in a competent, relationship-focused way.