Calling All Marketers: Business Marketing Association Now Accepting Entries for B2 Awards

International Marketing Awards Competition Honors Outstanding Business-to-Business Marketers
Related Research You May Be Interested In
Compressing the B2B Salescycle
It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?

In this paper we will make the case for three possible ...Read More
It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?

In this paper we will make the case for three possible changes in your thinking:

• Sales and marketing organizations are better served by spending marginally less on lead generation and more on the process of lead management.

• All sales leads are not created equal — identifying “sales-ready” leads is a critical step in the lead generation and management process.

• Leads that are not sales-ready today can be nurtured and cultivated to be sales-ready in the future.

Thriving in Business to Business Marketing Communications: Six Tips to Leverage Three Processes
B2B marketing communications is a unique beast that requires a particular strategy to successfully conquer. In order to be effective in the B2B market, a firm must have comprehensive knowledge of the ...Read More
B2B marketing communications is a unique beast that requires a particular strategy to successfully conquer. In order to be effective in the B2B market, a firm must have comprehensive knowledge of the three main processes that are involved in B2B communications; marketing, selling, and buying.

Uncover six tips for effective business to business marketing communications and how they can help enhance the productivity of your firm through proper management of the three main processes of B2B communications.

By: SCHERMER | Published: 1/11/2011View all white papers by SCHERMER

Companies Mentioned in this Press Release:

Business Categories Mentioned in this Press Release:

 

CHICAGO, Feb. 6, 2012 /PRNewswire/ -- The Business Marketing Association (BMA) today announced that it has opened nominations and is now accepting award submissions for the prestigious 2012 B2 Awards competition.  As one of the industry's premier awards programs, the B2 Awards honor extraordinary marketing programs and teams who demonstrate outstanding strategy, style and results in business-to-business marketing.

Entering its thirty-sixth year, the B2 Awards recognize the strategic work of business marketers across 27 categories including innovative global brand strategy, customer marketing, demand generation and integrated internal and external marketing communications.  

For those wishing to submit their programs, BMA has established a special section of its website, which includes entry guidelines, categories and contest rules. Entries will be reviewed by a select panel of judges, including industry leaders and experts in business-to-business marketing. Deadline for the submission of award entries is March 15, 2012.

"The B2 Awards program is one of the most competitive in the business marketing industry. This is the program to see how your team measures up against some of the best and brightest in the industry and around the world," said Al Maag, 2011-12 National BMA Chairman and Chief Communications Officer of Avnet. "And, with more innovative programs being launched each year, we expect this year's entries to continue to push the envelope forward in thinking, creativity and results. We encourage everyone to get their entries underway and submitted for consideration."

This year's B2 Award winners will be announced at the Business Marketing Association's annual international conference taking place May 30-June 1, 2012 at the Swissotel in Chicago. The 2012 conference themed "Grow" will bring together 800 business-to-business marketing and sales leaders from across the globe.

For more information, please visit: www.marketing.org/B2Awards

About the Business Marketing Association

Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide.  BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications and analytics. BMA's members represent state-of-the art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community. For more information visit www.marketing.org. Or phone 630-544-5054. E-mail info@marketing.org.

 

 

SOURCE Business Marketing Association

Copyright © 2012 PR Newswire Association LLC. All Rights Reserved.

Related Research You May Be Interested In
Manage by Dashboard not by Spreadsheet
Online marketers are forced to sign onto disparate affiliate network reporting systems frequently throughout the day in order to access critical advertising performance data. In most cases, this data is ...Read More
Online marketers are forced to sign onto disparate affiliate network reporting systems frequently throughout the day in order to access critical advertising performance data. In most cases, this data is static and the report interface is not customizable. Marketers managing multiple advertising campaigns find the process time consuming, tedious and inefficient. This results in marketers spending more time logging in and tracking data than making performance enhancing adjustments to their campaigns.

By: Applied Cognetics, LLC | Published: 7/9/2010
Give the Gift of Chat: Implementing Live Chat into Customer Service
If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product ...Read More
If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion.

The benefits of immediate response and ability to help multiple customers at once are just two of the many advantages to Live Chat operation. There are also several considerations and challenges that should be addressed by any firm considering this form of communication with their customer.

Use this guide to help you wade through the morass of Live Chat information, and discover how this technology can help you delight your customers and promote your product offerings.