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Faction Media Wins Two Davey Awards at 2009 Creative Competition with big ideas merging engaging creative with business-to-business digital channel marketing
Denver, CO January 12, 2010 -- There were several thousand entries. The best small advertising and marketing agencies from around the world went head-to-head. And, when all was said and done, digitally led marketing leader Faction Media emerged as one of the best. Twice, in fact.
FM Logo“We are, once again, excited and honored to be recognized for our creativity,” says Faction Partner and Co-Founder Dave Greves. “These awards reveal something our clients have known for years; not only do we bring strategy, planning and execution to our engagements but we also bring outstanding creative talent on par with any large agency in the country.”
The Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide. Like the story of David and Goliath, the Davey Awards honor the “Davids” of creativity, the smaller agencies who obtain their strength from big ideas rather than big budgets. The winning work, for clients Avaya and Johns Manville, showcased the agency's ability to strategically merge engaging creative with large-scale, business-to-business interactive marketing initiates in a channel marketing environment.
Faction Media believes marketers no longer need to turn to the large, incumbent agencies for great work. “We are creating a new kind of agency model for our clients, smaller and more nimble than traditional large agencies, but with the same strategic and creative power.” Says Aaron Batte, Faction Partner and Co-Founder.
“The global business environment has changed; everyday our clients are being asked to do more with less. The companies that we work for need a partner that can provide big agency work and big agency results, without a big agency retainer,” says Batte. “Faction Media is that agency.”
About Faction Media:
Faction Media is a full-service, digitally led agency that helps its clients compete, evolve and grow in an increasingly complex and fragmented marketplace. Faction provides digital strategy, audience insight, creative services, interactive development, search marketing, performance analytics and marketing optimization to Fortune 1000 companies including some of the largest and most innovative businesses in the world.
Faction Media’s Unified Marketing™ approach combines new and evolving interactive tools with traditional channels to identify, build and execute the most effective and successful brand and demand generation campaigns. A commitment to performance accountability, technology, and creative innovation has defined Faction Media’s place as a leader in business-to-business communications and marketing.
For more information on Faction Media visit factionmedia.com
About the Davey Awards:
The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide.
The Davey Awards honors the achievement of the “Creative David’s” where strength comes from ideas, intelligence and out-of-the-box thinking, not a “Giant’s” bankroll. Great work is about fresh ideas and exceptional execution, not the biggest budgets. The Davey levels the playing field so entrants compete with only their peers and can win the recognition they deserve.
The Davey Awards are judged and overseen by the International Academy of the Visual Arts (IAVA). The IAVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.