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Hoover's, Inc. (www.hoovers.com) today announced it has added LinkedIn® contact data to its subscriber site. This new addition provides seamless integration between Hoover's information on 31 million companies and 37 million people with LinkedIn's professional network of business contacts.
When viewing a targeted company or person on the Hoover's site, customers can now instantly view contacts in that company that are already in their own LinkedIn network.
"We realize, especially in this economy, that closing a sale or business deal can be heavily reliant on finding and using the right connections within your professional network," said Peter Poulin, Hoover's executive vice president of marketing and business development. "This LinkedIn integration builds upon our commitment to providing customers with the best ways to discover how to connect to the companies and business decision makers on our site."
Hoover's subscribers can learn how many people they are connected to at any given company through the LinkedIn Connections integration, and can access those individuals' LinkedIn profiles with a single click.
"LinkedIn and Hoover's have become a powerful prospecting combo by helping me to make that all-important, hard-to-make first connection," said Tom Stanfill, founding partner of Aslan Training and Development. "I've been using Hoover's on a daily basis to quickly understand the size and scope of a business I am targeting. Now, being able to quickly access Hoover's and LinkedIn together, I have also discovered second- and third-level connections in some of my target companies, allowing me to have conversations that were not previously possible."
About Hoover's, Inc. - The Fastest Path To Business™
Hoover's, a D&B company, provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (http://www.hoovers.com), the company's premier online service. Hoover's is headquartered in Austin, Texas.