Search Engine Marketing (SEM)

We begin your pay for placement campaigns with detailed keyword research and analysis in order to understand the keyword market and begin developing an understanding of how the target audiences are searching in your industry.

Short-term vs. Long-term goals
Specific high-cost phrases vs. Obscure low-cost phrases
Broad matching vs. Specific phrases
Geo-targeting vs. Global reach
Brand awareness vs. direct response
Direct Sales vs. Lead Generation
Keyword Selection and Ad Creative

We will use the desired Pay Per Click strategy and the keyword research to make the initial selection of keywords to be managed and optimized in the pay for placement engines.

We run your campaign efficiently through our bid management tools. We will adjust biddings automatically based on pre-determined business logic. Our experts will update bids to cost effective levels, while retaining your bid positions.

Even with good results, we dedicate time to the ongoing Pay Per Click campaign management and to optimizing the campaigns performance. Depending on the total budget, number of included keywords, the number of pay for placement engines, and the competitiveness of the business segment, we can work on your campaign on a daily, weekly, or monthly basis.

We optimize your Pay Per Click campaigns with real-time referral data from Bing and Google by tracking traffic to your website and how it converts into a measurable action.

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