Whether it is a one off message or multi-media marketing campaign, knowing how and where to reach your target audience can be daunting. There are literally thousands of potential media online/offline and emerging placements coming to market every day. How do you know which ones speak to your demographics and drive the most ROI?

Walter Karl's offline and online media buying and planning team has over 50 years of experience getting the right message in front of the right audience for your direct response program. Having helped hundreds of marketers with their media efforts, WK simply knows what works and what doesn't based on five decades of experience. Whether you're looking to acquire new customers, drive immediate sales or promote your brand in the marketplace, WK can help you by:

Conceptualizing a media strategy
Putting together monthly, quarterly or yearly media plans
Negotiating rates and premium placements
Creative consultation to capitalize on the placement
Managing the execution process
Monitoring and optimizing results to drive the most ROI
Putting together post campaign anayses based on data analytics
Our media buying/planning specialties include:

Online lead generation - CPL and CPA placements
Co-registration media
List brokerage - email, postal, and telemarketing
Search Engine Marketing
Mobile messaging