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Available from: Infogroup/Interactive – Walter Karl
More than 70% of Americans own cell phones. They’re not just talking – they’re texting. America’s love affair with SMS messaging translates into millions of consumers who can be reached anywhere,... Read More
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Available from: Infogroup/Interactive – Walter Karl
In today’s competitive business world, growth doesn’t come easy. You must continually generate new leads and new revenue. But where can you find a steady stream of prospects interested in your... Read More
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Available from: Infogroup/Interactive – Walter Karl
Finding new customers can be challenging, Walter Karl can make it easier. Using Walter Karl's Match & Deploy Service, we help you reach out to targeted prospects via email by matching your... Read More
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Available from: Infogroup/Interactive – Walter Karl
If you’re like most companies, you’ve spent thousands of hours collecting information about your customers – who they are, what they want, and when and why they want it. You know you’re sitting on a... Read More
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Available from: Infogroup/Interactive – Walter Karl
Many factors can make or break your email campaign, including your list, subject line, offer, content or call to action. Here’s one more “must-have” for a successful email campaign: A good sound... Read More
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Available from: Infogroup/Interactive – Walter Karl
You’ve identified that direct mail, email, or telemarketing works for your marketing program. Great! Now, all you have to do is find the list. Oh, wait – there are over 10,000 to choose from. Which... Read More
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Available from: Infogroup/Interactive – Walter Karl
You know your customers, but do you truly understand them? Do you understand their needs? Do you know what problems they are trying to solve? By learning more about your customers, you can gain a... Read More
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Available from: Infogroup/Interactive – Walter Karl
Nothing burns a hole in your budget faster than conducting a marketing campaign with bad, out-of-date data. Losing contact with your customers, even for a short period, translates into lost revenue.... Read More
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Available from: Infogroup/Interactive – Walter Karl
It’s a fact of list life – at some time, your customers will change their email addresses and drop off your subscriber list. If your database contains outdated email addresses, you’re slowly losing... Read More
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Available from: Infogroup/Interactive – Walter Karl
Smart businesses, looking for an inexpensive way to reach their customers and stretch their marketing dollars, are turning to email. Why? It’s flexible, inexpensive and delivers a high ROI. In fact,... Read More
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Available from: Infogroup/Interactive – Walter Karl
Email marketing is the smart marketer’s best-kept secret. But even if a marketer knows the secret, do they know where to start? Who is your target market? How can you increase your open and... Read More
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Available from: Infogroup/Interactive – Walter Karl
Even though Marketing departments help companies generate leads, most are traditionally thought of as cost centers, not profit centers. Most marketing departments have assets that they can make... Read More
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Available from: Infogroup/Interactive – Walter Karl
Did you know your list is one of your most valuable marketing assets? Not just from a marketing standpoint but really from a revenue standpoint. How you manage, control and use this asset is vital to... Read More
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