LoopFuse

LoopFuse is the brainchild of its two founders, Roy Russo and Tom Elrod, who met at SilverPOP. Both worked together at JBoss (acquired by Red Hat) while developing various portions of the JBoss MiddleWare Platform, one of the most widely-used middleware products on the market today. Additionally, the pair applied their engineering expertise to build the demand generation, email marketing and marketing automation solution that built JBoss into the leading software platform it is today. After a decade of experience in the email marketing and marketing automation space, they sought to build a new generation of marketing automation software that offers a more flexible, effective and affordable way for marketing and sales organizations to improve efficiency and reduce costs. After years of working with difficult-to-use and over-priced solutions in the space, they, again, applied their engineering expertise and practical business process knowledge to develop LoopFuse OneView as a new best-of-breed enterprise marketing automation platform.