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Today's business-to-business environment calls for much more than strategic creative. It calls for creative b2b strategy. You need a marketing firm to come to the table with new b2b marketing...Read More
Available from: MarketSense
Successful b2b branding doesn’t just speak to your audience. It does something to them. It changes them…influences them…moves them to action. Simple and clearly beneficial messages are most likely to...Read More
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These days you can’t expect a broad message to get noticed — there’s just too much competing for a prospect’s attention. But people will notice a personal message. Metrics show that the best way to...Read More
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B2B customers and prospects act more and more like consumers when it comes to their online behavior. Just like consumers, they will listen to the advice of the their peers more than they will listen...Read More
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Technology constantly delivers new potential for customer interactions. Most b2b companies have figured out how to inform and educate their audiences with basic business-to-business website content....Read More
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There’s no shortage of clever ads. But clever doesn’t cut it in b2b advertising. Successful b2b advertising transcend clever to capture an audience, clarify a point of view and compel an action. And...Read More
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Technology continues to blur the lines between sales and marketing and other business functions like customer services and operations. These days, your website likely needs integration with customer...Read More
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While other b2b marketing agencies stop at lead generation, MarketSense gets started. We know that all the leads in the world don’t guarantee a sale, unless you’ve got a plan and a process for...Read More
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B2b SEO can improve your website’s ranking on search engines and increase traffic to your site. But it’s not as simple as just throwing a few keywords into your copy. For b2b SEO to be truly...Read More
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They say image is everything, and it’s all based on how people perceive your company. When your customers, prospects and partners see your company’s brand, you want them to automatically think of...Read More
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For many b2b companies, indirect channels of distribution are a critical element of the sales strategy. If your company sells via resellers and distributors, you know you need to provide sales and...Read More
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While b2c companies have enthusiastically embraced social media marketing, b2b companies have been slower to incorporate it into their marketing strategies. Many don’t see the need, believing that...Read More
Related Research You May Be Interested In
Compressing the B2B Salescycle
It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?

In this paper we will make the case for three possible ...Read More
It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?

In this paper we will make the case for three possible changes in your thinking:

• Sales and marketing organizations are better served by spending marginally less on lead generation and more on the process of lead management.

• All sales leads are not created equal — identifying “sales-ready” leads is a critical step in the lead generation and management process.

• Leads that are not sales-ready today can be nurtured and cultivated to be sales-ready in the future.

The Dating Guide to SEO
Maybe you’re still hoping for a first date. Or maybe you’ve been together for a while, but things just aren’t clicking. Either way, if you’re not getting enough action, it’s time to figure out why. This ...Read More
Maybe you’re still hoping for a first date. Or maybe you’ve been together for a while, but things just aren’t clicking. Either way, if you’re not getting enough action, it’s time to figure out why. This Dating Guide to SEO will help you learn how to have a healthy relationship with SEO in the B2B world. See if you fit into one of the following dating types, and then read on for some pointers on how to make your relationship more fulfilling.
Why is Business-to-Business Marketing Special?
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a ...Read More
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer.

Though they share the same end goal, to close a sale, business to business marketers face an entirely different challenge than business to consumer marketers. Business buyers are a wholly different breed of animal from the average consumer. As such, B2B buyers require a wholly different marketing and sales approach.

B2B marketers must be able to recognize and cater to the unique specifications of business buyers in a competent, relationship-focused way.