News About BtoB Marketing and Advertising
Stay informed with the latest news releases and real-time Business Chatter from stellar companies serving the marketing and advertising industry.
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from 5W Public Relations | posted 05/23/2013
NEW YORK, May 23, 2013 /PRNewswire/ -- 5WPR, who just relocated to new corporate headquarters in New York City has yet again been recognized as a top 25 PR agency on the nation's list of top public relations firms, according to O'Dwyer's, a leading public relations industry publication. To qualify... Read more ›
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from Catapult PR-IR | posted 05/23/2013
BOULDER, Colo., May 23, 2013 /PRNewswire/ -- Catapult PR-IR (www.catapultpr-ir.com), a leader in public relations services for technology companies, today announced it has been ranked by O'Dwyer's PR Magazine. (http://www.odwyerpr.com) as one of... Read more ›
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from Silverpop | posted 05/23/2013
ATLANTA, May 23, 2013 /PRNewswire/ -- Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces its 2013 North American Partners of the Year. The awards were presented at Amplify, Silverpop's eleventh annual customer... Read more ›
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from iProspect | posted 05/23/2013
NEW YORK, May 23, 2013 /PRNewswire/ -- iProspect, the global digital performance marketing specialist, has promoted Misty Locke to President of iProspect Americas, a newly created position spanning the Americas region. Locke will retain her current role as Global Chief Marketing and Performance... Read more ›
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from Frost & Sullivan | posted 05/23/2013
MOUNTAIN VIEW, Calif., May 23, 2013 /PRNewswire/ -- Every credit card transaction conducted over the Internet introduces a security risk for the cardholder. Data stores can be hacked, card numbers overheard, data streams might be vulnerable to interception; even contact center agent integrity is... Read more ›
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from FICO | posted 05/22/2013
BEIJING, May 22, 2013 /PRNewswire/ -- FICO (NYSE:FICO), a leading predictive analytics and decision management software company, today announced that China's Bank of Communication (BOCOM) received a 2013 IDC Financial Insights Innovation Award for "Excellence in Integrated Credit Portfolio... Read more ›
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from Frost & Sullivan | posted 05/22/2013
MOUNTAIN VIEW, Calif., May 22, 2013 /PRNewswire/ -- The sheer growth in need for information, ability of enterprises to convert raw data into business insights, the increasing partnerships between systems, and the rising need for remote monitoring solutions for distributed assets are three drivers... Read more ›
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from Ketchum Inc | posted 05/22/2013
PITTSBURGH, May 22, 2013 /PRNewswire/ -- On this date in 1923, Ketchum, which is one of the world's largest communications firms, incorporated in Pittsburgh with three employees. Today Ketchum's nearly 3,000 colleagues around the world in 130 locations celebrate the firm's 90th anniversary, making... Read more ›
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from Ketchum Inc | posted 05/22/2013
NEW YORK, May 22, 2013 /PRNewswire/ -- On this date in 1923, Ketchum, which is one of the world's largest communications firms, incorporated in Pittsburgh with three employees. Today Ketchum's nearly 3,000 colleagues around the world in 130 locations celebrate the firm's 90th anniversary, making it... Read more ›
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from Frost & Sullivan | posted 05/21/2013
SYDNEY, May 21, 2013 /PRNewswire/ -- As large dairy importers all over the world are looking to reduce their dependence on exports, Australia and New Zealand (ANZ) exporters will have to tap new markets in smaller countries to stay afloat. Fortunately, nations with emerging dairy markets and rising... Read more ›
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by The Mx Group
It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?“Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking.... Read more ›
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by SCHERMER
B2B marketing communications is a unique beast that requires a particular strategy to successfully conquer. In order to be effective in the B2B market, a firm must have comprehensive knowledge of the three main processes that are involved in B2B communications; marketing, selling, and... Read more ›
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by Intertek
Difficult times make us question the effectiveness and long-term future of everything we do. For years, we used our ISO 9001 management systems certification to gain market access, satisfy customer requirements, streamline processes, and drive continual improvement. Now, it is time to challenge... Read more ›
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