ROI Email Marketing

by Right On Interactive

Key capabilities of the ROI Email Marketing Software Solution include:

• Create sophisticated emails using built-in templates or design your own.
• Ensure emails arrive in your customers’ inboxes with ROI Deliverability.
• Comply with CAN-SPAM and other government requirements
• Measure email statistics by individual email sends and across multiple tactics.
• Manage email lists and dynamic audience segmentations for automated campaign management.
• Assign engagement scores for each email tactic and status, i.e. Send, Open, Click, Bounce, and Unsubscribe.
• Automate multistep marketing campaigns to cultivate nascent interest into sales-ready leads.
• Automate customer communications for on-boarding, up-sell/cross-sell offers, renewal and retention programs, and customer support initiatives.

More Products from Right On Interactive

Available from: Right On Interactive
ROI Customer Lifecycle Marketing software transforms the way marketers nurture business relationships – from initial contact to brand advocacy. The ROI “software-as-a-service” (SaaS) solution helps...Read More
Available from: Right On Interactive
The ROI campaign management solution enables marketers to increase buyer response through better targeting. As a result, you’ll increase customer engagement and close more business. ROI campaign...Read More
Available from: Right On Interactive
More than traditional lead scoring, the ROI Lead Scoring software solution tracks both prospects and customers throughout the lifecycle. ROI tracks two dimensions, profile and engagement. Profiles...Read More

Related Research You May Be Interested In

Techniques for Effective Customer Lifecycle Marketing
In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.

By: Right On Interactive | Published: 7/9/2010