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CEGEDIM ENHANCES ONEKEY™ OFFERING; OFFERING WITH INTEGRATION OF SK&A DATA

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RAPID INTEGRATION OF NEWLY ACQUIRED COMPANY MEANS BETTER SERVICE FOR CUSTOMERS

Bedminster, NJ Cegedim today announced that it completed the integration of SK&A data into its OneKey™ offering less than six months after the acquisition of SK&A, a leading provider of healthcare information solutions and research. Life Sciences companies leveraging OneKey now have access to an even more robust healthcare provider reference database because of the inclusion of SK&A’s high quality data. Cegedim Dendrite, the world’s leading provider of healthcare professional data to the Life Sciences industry, continues to deliver innovative and industry specific solutions to immediately increase its customers’ effectiveness and productivity.

Life Sciences companies require very accurate and up to date data on all healthcare providers, professionals, and sites, as poor data quality leads to ineffective targeting and profiling and more costly execution of sales and marketing programs. Inaccurate data affects many areas within a Life Sciences company, not just primary systems such as Sales Force Automation (SFA) or CRM, but also downstream systems that utilize customer data. The quality of a company’s data naturally degrades over time. On a yearly basis, 15.2 percent of healthcare professionals move to a new location or practice, retire, or pass away, which is why it is essential for the company to have a way to verify and update data on a daily, near real-time basis.

The OneKey offering is a service that compares Life Sciences companies’ data against Cegedim Dendrite’s U.S. healthcare reference database, automatically updating the companies’ data to reflect the latest information. OneKey utilizes the only 100% telephone verified database in the U.S. and integrates seamlessly with any CRM system, automatically delivering updates on a daily basis to the Life Sciences companies’resources and management who need them. The service is bi-directional, meaning that OneKey users can provide updates on healthcare professionals in their CRM systems, and the OneKey staff, which makes over 6,600 telephone calls each day to medical offices and hospitals in the U.S., will automatically confirm the update within 48 hours. The OneKey solution solves many data-related problems for Life Sciences companies, including providing accurate identification of group practices, affiliations and specialties.

“In January of this year, Cegedim acquired SK&A for the specific purpose of enhancing our U.S. OneKey offering,” explained Bill Buzzeo, Vice President and General Manager, Compliance and OneKey Solutions. “We are proud to report that we are already delivering to our customers an even more valuable service, having integrated SK&A data into OneKey in a very short period of time.”

SK&A researches and maintains contact and profiling information for over two million healthcare practitioners, including 800,000-plus prescribers. SK&A also offers the only 100% telephone-verified database of email addresses of U.S. prescribers and professionals working at active healthcare sites.

About Cegedim Relationship Management Cegedim is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Dendrite enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Dendrite also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Dendrite is part of the France-based Cegedim S.A. Group. To learn more, please visit www.cegedimdendrite.com.

About Cegedim Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,600 people in more than 80 countries and generated revenue of €874 million in 2009. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com.


Media Inquiries:

Jack SCHEMBER                    
SK&A, A Cegedim Company            
Director of Marketing                
Tel: (+1) 949.255.1259              
 jack.schember@cegedim.com

Aude BALLEYDIER
Cegedim
Media Relations
Tel. : + 33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr




 

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