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Products by SK&A, A Cegedim Company

Available from: SK&A, A Cegedim Company
Marketing to healthcare providers is made simple with SK&A. From a database of over two million healthcare professionals, you can execute a successful direct mail campaign, fax broadcast, telephone...Read More
Available from: SK&A, A Cegedim Company
What you can get with the Office-Based Physician database:

Physician name
Physician prescribing data
Physician and practice specialty
Patient volume ...Read More
Available from: SK&A, A Cegedim Company
Create a customized pharmacy list with SK&A’s high quality pharmacy database, where you can choose pharmacy decision makers at any level
To keep pace with this ever-changing market, SK&A calls...Read More
Available from: SK&A, A Cegedim Company
Customize your list of hospitals using the only database of hospital decision-makers verified every six months by phone
With high turnover in hospital personnel every year, you need to base your...Read More
Available from: SK&A, A Cegedim Company
Successful advertisers and b-to-b marketers are using email marketing to supplement traditional marketing. It’s effective, immediate, targeted, and easy to execute—as long as you have access to...Read More
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Why is Business-to-Business Marketing Special?
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a ...Read More
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer.

Though they share the same end goal, to close a sale, business to business marketers face an entirely different challenge than business to consumer marketers. Business buyers are a wholly different breed of animal from the average consumer. As such, B2B buyers require a wholly different marketing and sales approach.

B2B marketers must be able to recognize and cater to the unique specifications of business buyers in a competent, relationship-focused way.
Sales Lead Qualification: Is the Prospect 'Hot' or Not?
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The process of sales lead qualification is essential to the profitability of a firm. It often takes hundreds of generated leads to produce a few, good quality, prospects that can be delivered, with conviction, to the sales department.

A sales team equipped with a group of solid leads will be able to engage those leads with greater confidence. As a consequence, they will be more likely to present the products of their firm in an assured, competent manner that will certainly translate into a higher rate of conversion from leads to sales.
Pricing Research - What Do Our Customers Value?
Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering.

A business ...Read More
Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering.

A business to business marketer faces a quandary when deciding how to price their products and services. If they set the rate too high, the firm will lose valuable market share, if they set the rate too low (as is often the case) their margins will be eaten away.

The marketer who can crack the code and set their price right at the sweet spot where customers feel that they are receiving more value from the product or service than they are relinquishing in the form of money, will be able to capture market share and increase their profits.

The key to finding this ideal price is uncovering which product benefits are most important to your customers and how they value these benefits.