Email marketing has matured from a stand alone "blasting" solution to a truly integrated communication medium. Many companies have been using stand alone email blasting solutions for some time and are beginning to realize that the value of email marketing is dramatically improved when used in a "Nurture Marketing" fashion.

Email as a standalone solution is not viable. Successful marketers know that email integrated into a marketing system like SalesFUSION allows for much greater flexibility and impact in your lead generation efforts. For example, with SalesFUSION, you can set up pre-determined email campaigns based on lead score triggers. For example, we could preset that "when a lead achieves a score of +50, enroll them in a monthly trigger email for our most recent white paper." This level of "Set It and Forget It" automation allows you to execute campaigns more efficiently and with less time, resources and cost.

SalesFUSION 360 maintains the highest standards of the Anti-Spam Act. We are completely compliant with all of the standards, including format and distribution list testing as well as Safe Unsubscribe management.