Access more. What's this?
Recently we completed a project for Amtrak and Subway that showcases just how far we can take our new media development. For the first time ever we had to develop banners that spanned an entire baseball stadium.
These LED stadium banners ran during last week’s grand opening of the new Yankees stadium and the Mets brand new Citi Field. One of the major challenges we had to meet was creating a banner that covered 14,000+ pixels. In dealing with most interactive projects the resolution rarely goes beyond the industry norm of 1,024 pixels wide, so we saw this as an opportunity to shine.
Another challenge was testing the videos we had created once they were finished. Without control of the venue, it gets a little difficult to make sure everything looks exactly right. With that, we compiled the videos into pieces using Adobe Flash and then composited them together in Adobe After Effects. After a few quick test renders to make sure the process was running smoothly, we finished it up and delivered the uncompressed video files to the client without issue.
In total, we completed the banners in about a week while under tight time constraints. When the client ran the banners on location they were said to have been some of the best motion graphics banners the stadium operators had seen in a long time. Mission accomplished.
MLT Creative
Tartan Marketing