Products by Tartan Marketing

Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a ...Read More

Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer.

Though they share the same end goal, to close a sale, business to business marketers face an entirely different challenge than business to consumer marketers. Business buyers are a wholly different breed of animal from the average consumer. As such, B2B buyers require a wholly different marketing and sales approach.

B2B marketers must be able to recognize and cater to the unique specifications of business buyers in a competent, relationship-focused way.

Discover how genetic modeling software can be used to combine traditional sales lead qualification metrics with enhanced statistical modeling technology, and how this powerful combination can increase ...Read More

Discover how genetic modeling software can be used to combine traditional sales lead qualification metrics with enhanced statistical modeling technology, and how this powerful combination can increase the value of your firm’s lead qualification program.

The process of sales lead qualification is essential to the profitability of a firm. It often takes hundreds of generated leads to produce a few, good quality, prospects that can be delivered, with conviction, to the sales department.

A sales team equipped with a group of solid leads will be able to engage those leads with greater confidence. As a consequence, they will be more likely to present the products of their firm in an assured, competent manner that will certainly translate into a higher rate of conversion from leads to sales.

Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering.

A business ...Read More

Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering.

A business to business marketer faces a quandary when deciding how to price their products and services. If they set the rate too high, the firm will lose valuable market share, if they set the rate too low (as is often the case) their margins will be eaten away.

The marketer who can crack the code and set their price right at the sweet spot where customers feel that they are receiving more value from the product or service than they are relinquishing in the form of money, will be able to capture market share and increase their profits.

The key to finding this ideal price is uncovering which product benefits are most important to your customers and how they value these benefits.