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Research Center for BtoB Marketing and Advertising

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Compressing the B2B Salescycle
It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?

In this paper we will make the case for three possible...Read More
Thriving in Business to Business Marketing Communications: Six Tips to Leverage Three Processes
B2B marketing communications is a unique beast that requires a particular strategy to successfully conquer. In order to be effective in the B2B market, a firm must have comprehensive knowledge of...Read More
By: SCHERMER | Published: 1/11/2011View all white papers by SCHERMER
Manage by Dashboard not by Spreadsheet
Online marketers are forced to sign onto disparate affiliate network reporting systems frequently throughout the day in order to access critical advertising performance data. In most cases, this data...Read More
By: Applied Cognetics, LLC | Published: 7/9/2010
Give the Gift of Chat: Implementing Live Chat into Customer Service
If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product...Read More
Why is Business-to-Business Marketing Special?
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a...Read More
Optimize and Transform Your Business Collaboration Network
This white paper will outline the 10 things to examine in a Business Collaboration Network to make it a source of competitive advantage.
By: Sterling Commerce, an IBM Company | Published: 3/25/2010
The 2011 Focus Experts' Guide to Enterprise Resource Planning
This Focus Experts' Guide demystifies ERP so you can make an informed buying decision. Successfully buying and implementing Enterprise Resource Planning (ERP) requires care and attention. Because...Read More
Techniques for Effective Customer Lifecycle Marketing
In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.
By: Right On Interactive | Published: 7/9/2010
Better Content. Better Meetings. More Sales
Among the most important features in web conferencing is the quality of content it allows uses to share during meetings and presentations. Read about the role of quality content to improve meeting...Read More
By: Fuze Meeting | Published: 10/22/2010
Sales Lead Qualification: Is the Prospect 'Hot' or Not?
Discover how genetic modeling software can be used to combine traditional sales lead qualification metrics with enhanced statistical modeling technology, and how this powerful combination can...Read More
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