Cooper+Simmons Media Architects

Clients receive extensive media shopping lists for review, 3 different media plans to consider, ad serving w/tags tracking traffic to and through their web site to desired action, biweekly results reports and a comprehensive campaign recap.

1325 Howard Avenue #804
Burlingame, CA 94010-4212
United States

Website: www.coopersimmons.com
Phone: 650-303-1667
Fax: 650-344-5575

Description:
At CSMA, we combine decades of media and marketing experience to develop online and offline media programs for our clients -- whether for brand support, lead generation or web site traffic. To remain "media agnostic" we take no media commissions, charging either on a project or fee basis. We develop a campaign architecture based on client success metrics. Comprehensive media "shopping lists" are provided for client feedback. Then 3 different, modular media plans are developed for the campaign. Once the media strategy is approved, an RFP is sent to the selected media and responses are gathered to develop the plan. For online campaigns, we offer ad serving and tagging to track responses from click through to your home page, on through exploration of your web site, to taking the desired action -- request for info, signup for a newsletter or contest, download or purchase. Weekly results reports allow for ongoing campaign optimization.