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News About BtoB Marketing and Advertising

Stay informed with the latest news releases and real-time Business Chatter from stellar companies serving the marketing and advertising industry.

Recent News

from 5W Public Relations  |  posted 04/17/2014
NEW YORK, April 17, 2014 /PRNewswire/ -- 5W Public Relations, a leading public relations agency and one of the 25 largest independent PR agencies in the United States, has been recognized by public relations industry trade O'Dwyer's as a top ten Professional Services PR Firm, and ranks 9th in the... Read more ›
from Akamai  |  posted 04/17/2014
CAMBRIDGE, Mass., April 17, 2014 /PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud services for delivering, optimizing and securing online content and business applications, today announced availability of the Prolexic Q1 2014 Global DDoS Attack Report.... Read more ›
from CareerBuilder.com  |  posted 04/17/2014
CHICAGO, April 17, 2014 /PRNewswire/ -- As the polar vortex finally releases its grip on the U.S. and beach season is no longer a mirage, workers are examining their physical fitness with mixed results. More than half of workers (55 percent) categorize themselves as overweight, on par with last... Read more ›
from FICO  |  posted 04/16/2014
SAN JOSE, Calif., April 16, 2014 /PRNewswire/ -- FICO (NYSE:FICO), a leading predictive analytics and decision management software company, today announced that it has acquired Big Data analytics technology from Karmasphere, Inc. of Cupertino, Calif. The acquisition includes Karmasphere's Big Data... Read more ›
from Rentrak Corporation  |  posted 04/16/2014
PORTLAND, Ore., April 16, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the top ten Movies on Demand (MOD) titles based on consumer transaction rate. Movies on Demand are transactional (pay-per-purchase) films available... Read more ›
from Teradata Corporation  |  posted 04/16/2014
INDIANAPOLIS, April 16, 2014 /PRNewswire/ -- Teradata Corp. (NYSE:TDC), the leading analytic data platforms, marketing applications and consulting services company, today announced that the Chief Marketing Officer for its marketing applications offerings, Lisa Arthur, has been named by the Sales... Read more ›
from Penton Media  |  posted 04/16/2014
CLEVELAND, April 16, 2014 /PRNewswire/ -- Hundreds of senior-level manufacturers will gather May 5-7 in Milwaukee at Penton's IndustryWeek Best Plants Conference.  Attendees will experience some of Wisconsin's finest manufacturing facilities on plant tours, hear from notable Milwaukee CEOs during... Read more ›
from Microsoft Corporation  |  posted 04/16/2014
LONDON, April 16, 2014 /PRNewswire/ -- Microsoft Advertising announced Tuesday that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including... Read more ›
from Salesforce.com  |  posted 04/15/2014
SAN FRANCISCO and TOKYO, April 15, 2014 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the world's #1 CRM platform, today announced it is expanding its Japan leadership team with the appointment of former HP Japan head Shinichi Koide as Chairman and Chief Executive Officer of its Japan operations.... Read more ›
from Rosetta  |  posted 04/15/2014
NEW YORK, April 15, 2014 /PRNewswire/ -- Rosetta, a customer engagement agency within the Publicis Groupe network, today announced the Northeast Ohio Council on Higher Education (NOCHE) has named the agency's college internship program the Best Large Company Internship in Northeast Ohio. Sponsored... Read more ›

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It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?“Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking....

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If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion.The benefits of immediate response and ability to help multiple customers at once...

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