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News About BtoB Marketing and Advertising

Stay informed with the latest news releases and real-time Business Chatter from stellar companies serving the marketing and advertising industry.

Recent News

from Penton Media  |  posted 05/21/2013
STAMFORD, Conn., May 21, 2013 /PRNewswire/ -- The 2013 International Coal Preparation Exhibition and conference, held April 28-29 in Lexington, KY, saw record international attendance — up 17% from 2012 — from a total of 21 countries. The increase was notable given the current state of the coal... Read more ›
from Microsoft Corporation  |  posted 05/21/2013
REDMOND, Wash., May 21, 2013 /PRNewswire/ -- A new vision for the future comes to life today as Microsoft Corp. unveils Xbox One, the all-in-one gaming and entertainment system created for today and the next generation. At Microsoft headquarters in Redmond, Wash., the company showcased how Xbox... Read more ›
from Prophet Inc  |  posted 05/21/2013
CHICAGO, May 21, 2013 /PRNewswire/ -- Prophet, a leading brand and marketing consultancy, has announced a brand repositioning and identity refresh for the Greater Chicago Food Depository, Chicago's food bank. The Greater Chicago Food Depository tapped Prophet to better leverage its brand to... Read more ›
from Lands End  |  posted 05/21/2013
DODGEVILLE, Wis., May 21, 2013 /PRNewswire/ -- Lands' End is proud to announce that today marks fifty years since the company was founded in 1963. The all-American, global apparel and lifestyle brand provides stylish, high-quality apparel and accessories for the entire family. (Logo: Read more ›
from Frost & Sullivan  |  posted 05/21/2013
MOUNTAIN VIEW, Calif., May 21, 2013 /PRNewswire/ -- The consumer video devices market is transforming the way users interact with their phones, televisions and computers. The industry is on a remarkably growth spree, driven by soaring consumer demand for a ubiquitous video experience and growing... Read more ›
from Frost & Sullivan  |  posted 05/21/2013
MOUNTAIN VIEW, Calif., May 21, 2013 /PRNewswire/ -- Healthcare organizations expanding into emerging markets like Brazil, Russia, India and China (BRIC) are realizing there are no shortcuts.  This is proving particularly challenging, considering the current healthcare environment, especially in the... Read more ›
from Frost & Sullivan  |  posted 05/21/2013
MOUNTAIN VIEW, Calif., May 21, 2013 /PRNewswire/ -- The smart grid promises to interconnect the reviving North American building market, beginning in the commercial building sector as government mandates drive energy efficiency standards.  However, this trend is reaching the residential market... Read more ›
from Rentrak Corporation  |  posted 05/21/2013
PORTLAND, Ore., May 21, 2013 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the advertising, television and movie industries, today announced that Cathy Hetzel, Corporate President & President, AMI Division, will present at the 8th Annual... Read more ›
from Frost & Sullivan  |  posted 05/21/2013
KUALA LUMPUR, Malaysia, May 20, 2013 /PRNewswire/ -- CSF Group has been awarded the 2013 Frost & Sullivan Data Center Service Provider of the Year at the 2013 Frost & Sullivan Malaysia Excellence Awards held on the 9 May 2013 at Hilton Hotel, Kuala Lumpur. The Malaysia Excellence Awards... Read more ›
from Rentrak Corporation  |  posted 05/20/2013
LOS ANGELES, May 20, 2013 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ: RENT) today announced the Top-10 DVD & Blu-ray sales and rentals according to the company's Retail Essentials and Home Video Essentials tracking services which are based on estimated consumer spending per data collected for... Read more ›

Related White Papers You May Be Interested In

Compressing the Prospect-to-Customer Lifecycle
by The Mx Group
It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?“Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking.... Read more ›

Thriving in Business to Business Marketing Communications: Six Tips to Leverage Three Processes
by SCHERMER
B2B marketing communications is a unique beast that requires a particular strategy to successfully conquer. In order to be effective in the B2B market, a firm must have comprehensive knowledge of the three main processes that are involved in B2B communications; marketing, selling, and... Read more ›

5 Steps to Improving the Return on Your Management System
by Intertek
Difficult times make us question the effectiveness and long-term future of everything we do. For years, we used our ISO 9001 management systems certification to gain market access, satisfy customer requirements, streamline processes, and drive continual improvement. Now, it is time to challenge... Read more ›

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