|
by The Mx Group
It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized?“Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking.... Read more ›
|
|
|
|
|
|
by SCHERMER
B2B marketing communications is a unique beast that requires a particular strategy to successfully conquer. In order to be effective in the B2B market, a firm must have comprehensive knowledge of the three main processes that are involved in B2B communications; marketing, selling, and... Read more ›
|
|
|
|
|
|
by Intertek
Difficult times make us question the effectiveness and long-term future of everything we do. For years, we used our ISO 9001 management systems certification to gain market access, satisfy customer requirements, streamline processes, and drive continual improvement. Now, it is time to challenge... Read more ›
|
|
|
|
|
|
by PhaseWare Inc.
If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion.The benefits of immediate response and ability to help multiple customers at once... Read more ›
|
|
|
|
|
|
by B2B International USA Inc
Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer.Though they share the same end goal, to close a sale, business to... Read more ›
|
|
|
|
|
|
by Sterling Commerce, an IBM Company
This white paper will outline the 10 things to examine in a Business Collaboration Network to make it a source of competitive advantage.... Read more ›
|
|
|
|
|
|
by Right On Interactive
In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.... Read more ›
|
|
|
|
|
|
by Millennium Integrated Marketing
Colleges and universities clearly understand the usefulness of social media in connectingwith prospective students, but it is imperative to strategically leverage student content – across a variety of networks – to use it effectively. In addition, institutions must be innovative in their approaches... Read more ›
|
|
|
|
|
|
by Fuze Meeting
Among the most important features in web conferencing is the quality of content it allows uses to share during meetings and presentations. Read about the role of quality content to improve meeting productivity and generate more revenue.... Read more ›
|
|
|
|
|
|
by MarketNet Services , LLC
Discover how genetic modeling software can be used to combine traditional sales lead qualification metrics with enhanced statistical modeling technology, and how this powerful combination can increase the value of your firm’s lead qualification program.The process of sales lead qualification is... Read more ›
|